![]() ![]() This represents over 40% of the market share, and the bank has plans to steadily increase its customer base by over 12% annually, particularly among young affluent groups who are seeking to grow their investments. On a similar note, Siam Commercial Bank Chief Executive Officer, Kris Chantanotoke said: “At present, SCB WEALTH has over 400,000 wealthy clients, which includes high net worth individuals with net assets under management (AUM) of two million baht or more. By providing tailored, adaptive service that keeps pace with our clients’ changing needs, we are poised for significant growth and sustained success in the wealth management sector.” “Moreover, our dedication to responsible investing is exemplified by the integration of ESG criteria into the vast majority of our investment offerings. “Julius Baer’s position as a market leader in wealth management enables us to address the growing demand for sophisticated wealth planning solutions, as families increasingly turn to professionally structured strategies for their financial future. “Julius Baer’s pure-play business model and world-class wealth management expertise, combined with Siam Commercial Bank’s deep local insights and expansive network, empower us to deliver targeted, high-impact, and cutting-edge advice to the local market. As the investment landscape in Thailand evolves, the strategic alliance between market leader Julius Baer and Siam Commercial Bank offers an unparalleled wealth management experience for our clients. ![]() We believe that there is significant potential for growth in the private banking sector in Thailand. “Thailand is a key country in our focus to broaden the scope of our services. Speaking about the launch, Philipp Rickenbacher, Chief Executive Officer of Julius Baer Group Ltd., said: “Julius Baer is dedicated to advancing the top-tier wealth management market in Asia, where we consider the region our second home. ![]() Seamless Access: SCB Julius Baer enables clients to access a variety of investment products and wealth planning services through an Open Product Platform, which allows for customisation of investment strategies to generate optimal returns, through seamless access to global investment opportunities. These RMs provide services with a personalised touch, supported by cutting-edge digital technologies. Human Touch: The company recognises the importance of the human touch and employs knowledgeable local Relationship Managers (RMs) who understand the Thai market and the distinctive needs of their customers in terms of culture, lifestyle, and beliefs. Onshore & Offshore Investment: SCB Julius Baer offers both onshore and offshore investment solutions, making it the only wealth management firm which provides a full and comprehensive range of investment options. The ‘New Wave of Wealth’ strategy centres around three major pillars: SCB Julius Baer has also launched an initiative called ‘The 45 Academia,’ which hopes to prepare the next generation of business successors to become ‘leaders of tomorrow,’ while also empowering existing clients to pass down their wealth through new generations in a sustainable manner, which is something deeply important to Thai culture. Now in place, it has made SCB Julius Baer the first and only wealth management firm in the kingdom to focus on this specific strategy. The strategy combines onshore and offshore expertise with an ‘Open Product Platform’ in order to offer a wide variety of products and bespoke solutions, it provides high-net-worth clients with an enhanced experience that enables them to invest globally without restrictions, all while fostering strong bonds with clients through knowledgeable relationship managers. Launched with the aim to provide impactful and relevant wealth management services that cater to the specific needs of its clients. (SCB Julius Baer), a joint venture between Siam Commercial Bank of Thailand and Switzerland’s Julius Baer, recently introduced its ‘New Wave of Wealth’ strategy in a bid to set itself apart from competing institutions in the world of wealth management. ![]() SCB Julius Baer has launched a new wealth management strategy in the pursuit to become leaders in Thailand’s international private banking industry by 2025. ![]()
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